As you can see from the diagram below, as soon as we start cropping for a vertical aspect ratio, the amount of the frame we are left with is quite slender. Now we have considered the various aspect ratios, we need to now consider how to achieve them! As most cameras shoot 16:9, let’s work with that as our basis.įirst up, let’s look at shooting horizontally with the camera in the standard 16:9 ratio. Vertical 2:3 & 4:5 Aspect Ratios compared to 9:16 Frame Guides

4:5 aspect ratio is more wide spread across Instagram where as the 2:3 aspect ratio is only used on Facebook. Secondly, if you are filming for a native vertical video format, you will be cropping less of the video to achieve these aspect ratios, therefore making framing easier. Firstly, the video will take up more real estate on the user’s news feed, therefore making the video more ‘immersive’ than the 1:1 square. Both of these aspect ratios represent a compromise in vertical cropping when compared to the 1:1 square, which can be useful for two reasons. Square 1:1 Aspect Ratio compared to 9:16įurther to these formats are the 4:5 and 2:3 aspect ratios. It’s also a popular format on Facebook too, as it takes up more screen real estate than your standard 16:9 video. This is used extensively across user’s Instagram gallery, these posts appear on their profile and across their follower’s news feeds. Next up, we have the classic square 1:1 ratio. Instagram Stories, IGTV and Facebook Stories use this aspect ratio to fill the entire screen to really immerse the viewer. Aspect Ratiosįirst off, we need to consider the aspect ratios being used across social media for vertical videos – sadly they all aren’t just 9:16.įirst up we have 9:16, this is just standard 16:9 video flipped vertically. So, as far as social videos go, the traditional 16:9 aspect ratio is out of the window! In this series of blogs, I will discuss the various cinematographic elements to consider when creating amazing looking vertical videos.

This is mainly due to the fact that social media content is consumed on mobile devices, who have an inherently ‘portrait’ or vertical aspect ratio.Īs content is being consumed in this way, engaging and grabbing the attention of the viewer is key and taking up more of the screen’s real estate removes unwanted distractions and places your content more prominently on the screen. Videos are now a main staple across social media platforms, and with it the use of non-traditional aspect ratios has increased.

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